Technology leaders in the automotive space are starting to make leaps across many functional areas simultaneously. The integration of complex software in cars occurs under stronger governmental regulations than in consumer electronics – while
differentiation remains a top priority to provide
dynamic and exciting user experiences with the
latest software and feature updates.
Some of the key forces in the cockpit transformation
include the reduction of costs as fewer and more
powerful ECUs are used to improve the design,
certify, and assemble new cockpits. Consequently,
the lighter weight reduces the complexity of the
system architecture. Improved security is another
benefit when future-proof ECUs are integrated to
enable timely security patches via OTA and tackle
rapidly evolving cyber-attacks.
In addition to the
evolved core components, an improved system
lifecycle creates new monetization opportunities by
decoupling software from hardware – a necessity
to enable an agile strategy for consumer-facing
connected services to remain fresh in driver’s minds.
We have seen proof of an accelerating trend in the transformation
of automotive digital cockpits. New vehicle models
are being built with a more scalable system architecture
that accommodates the future needs of software
updates. We will discuss the increasing data and
process demands that require smart compute
and chip technologies. Besides the technology
domains we also focus on key differentiators,
monetization potential of services and the overall
cockpit experience.
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