For decades, Anschütz has been the undisputed market leader in biathlon rifles. For 97% of all biathletes worldwide, Anschütz is their sports rifle of choice.
But first signs of crumbling market shares on the rifle stock itself posed a cause for concern. Indeed, the creation of a new stock had not seen any evolution, let alone innovation, in many years anywhere in the world.
Users were calling for a more customisable approach towards their rifles’ production. But there was a small problem: traditional manufacturing methods do not allow for fast iterations during product development. And individually designed lightweight stocks are something only professionals can afford.
We tasked ourselves with the disruption and innovation of the traditional product development process. A generative 3D printing process using selective laser sintering (SLS) enabled us to produce a lightweight plastic stock in a single piece, which we then harmonised with the Anschütz rifle system.